Redefining Celebrations with Non-Alcoholic Wine
we believe in celebrating life’s moments with intention and joy, no matter your relationship with alcohol. Based in Toronto, Pour Sport is more than just a wine company; it’s a movement toward mindful drinking and sober celebrations. We craft premium, Dealcoholized sparkling wines that bring the same sense of occasion to your glass, without the hangover.
Our Story: A Toast to Mindful Living
Pour Sport was born from a personal journey. Alanna was caught in the cycle of social drinking, enjoying the buzz at celebrations, but feeling the aftereffects all too often. In 2022, she decided to take a break from alcohol, hoping to feel better in her body and mind. What started as a month-long experiment turned into a year of sobriety.
Yet, despite feeling amazing without alcohol, Alanna noticed something missing at social gatherings: the ritual of clinking glasses, toasting milestones, and feeling part of the celebration. That’s when she discovered non-alcoholic wine. Everything clicked. It wasn’t just about the drink. It was the feeling of continuing celebrations. She knew others were looking for the same thing: an alcohol-free wine that tasted just as good, if not better, than the real thing.
Pour Sport: Premium Non-Alcoholic Wine for Every Celebration
Pour Sport is designed for the sober-curious, those who are cutting back, and anyone celebrating sobriety milestones or simply choosing mindful drinking. Our wine isn’t watered down or overly sweet. It’s premium, high-quality, and crafted to deliver the same crisp, vibrant taste you expect from a traditional sparkling wine.
We believe that whether you're marking a personal victory, celebrating a milestone, or enjoying time with friends, you deserve a drink that matches the occasion. That’s why Pour Sport is more than just an alcohol-free alternative. It’s a chance to be part of something bigger: a movement toward mindful, health-conscious celebrations without compromise.
Celebrate Without Compromise
Pour Sport is for anyone looking to celebrate sober. It’s the perfect choice for those embracing a sober lifestyle, reducing alcohol consumption, or simply looking for a refreshing, alcohol-free option for social events. Whether you’re commemorating sobriety milestones, raising a glass to your wins, or enjoying a fun night out, Pour Sport brings the sparkle and the celebration, minus the alcohol.
Cheers to celebrating life’s moments, your way!